White Star Cruises will be known as The Luxury Cruise Company from mid-April
The specialist luxury cruise retailer is changing its name for two key reasons:
Firstly, customers have been confusing it with Cunard’s onboard White Star service, and secondly, many people think the company is a cruise line.
General Manager Scott Anderson explained: “We chose the name ‘The Luxury Cruise Company’, as we believe that this sums up what we do and how we do it.
“Everything else remains the same: we will continue to offer a great service, in-depth knowledge and the added-value that our clients really appreciate.”
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